Your Photo Tells Potential Clients a Lot. Here's How to Make It Say Exactly the Right Things.

March 8, 2018 8 min read
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Success starts with projecting a successful image to others. It’s that simple. We all know the idiom that says, "A picture is worth 1,000 words." And research shows that communication is predominantly nonverbal.

A good conclusion to draw from this is that your image, and by extension, your profile photo on your business website, can make a huge difference in the way potential clients or customers perceive you. So, let’s get to the point: A bad photo can be a deal-breaker for potential clients.


Here’s why: Princeton psychologists Janine Willis and Alexander Todorov have said that it only takes one-tenth of a second to judge a person’s character, even from a photograph. That is, it takes the average person less than a second to make a "snap judgment" the first time he or she sees someone. This research suggests we all have innate mechanisms that help us create these first impressions.

For instance, we associate some facial features with specific personality traits. Certain facial types deem a person as "trustworthy" and "competent" while other types make us seem "incompetent" and "untrustworthy."

And that’s just your face. Your clothes and posture also play an important role in how people see you. This is the reason why it’s important to make a good first impression. Particularly in today’s fast-paced visual world, your picture is part of your business strategy and brand-building.

It’s all about "impression management."
Because first impressions have a tremendous impact on potential clients and employers, it’s wise to assess yourself. With the right techniques and strategies, you can control people's sense of you through your photos.

If you’re your own boss and aiming to get hired by high-level clients, you must emphasize the mental aspects of how you are perceived rather than just your attractiveness. Beware of “babyfaceness,” for example. This means large eyes; thinner, higher eyebrows; ample foreheads; and small chins on a rounded face; these are traits of baby-faced people.

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